The sign on the side door of my doctor’s office says Private Entrance. You have seen this, I’m sure. It is the door for your physician to come and go in a clandestine manner. Is the doctor the only one allowed through that door? Not usually. Employees, family and special guests are allowed through the door marked Private Entrance.
“It is so hard to find good help and to keep good people on staff.” This is the most common challenge I hear from contractors around the country. The unemployment rate is at the lowest levels in decades. As a result, employees and sub-contractors move from one company to the next at gypsy-like pace and contractors remain in a search for quality employees to bring on board. Are their ways to attract quality employees and retain their services for years to come?
Marketing and publicity are the driving force behind every viable business. After all, if your potential clients do not know that you exist, how can they become your clients? Multi-billionaire Donald Trump says, ”the only bad publicity is no publicity”. Well, with some of the publicity he has had over the years, I am not sure I completely agree with that. The point is, we all know of Trump and something about his business.