The E’s and R’s of Creating a Strategic Promotional Plan

strategy

My parents raised 8 “fairly” well balanced productive children on a very simple philosophy. Dad used to say, “The only thing that matters is the E’s and the R’s.”

I will tell you what the E’s and the R’s represent at the end of this Article. In the mean time, see if you can guess what it might be as you read through the following principles.

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