Listening Your Way To Sales

active-listening

Hello,

Of all the essential skills of a professional sales person, this one is the most important if you want to sell more deals.  It may sound fundamental, but it is the most overlooked skill of all.

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Know Your Customer’s Mental Real Estate

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Hello,

With the recent slight increase in traffic, consumer interest and confidence in the housing market,  your sales game now takes on a bit of a different twist.  It is important to know why your prospect has chosen to investigate your product at this point in time.   Getting to know what is going on with their ‘mental real estate’ will help you with your marketing and sales efforts.  Take a look at this short video (4:02) to learn four specific questions you should use to uncover what your prospect is thinking so that you can convert them into a sale.

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How to Get Free Publicity

publicity

Top 10 list of low or no-cost marketing

Marketing and publicity are the driving force behind every viable business. After all, if your potential clients do not know that you exist, how can they become your clients? Multi-billionaire Donald Trump says, ”the only bad publicity is no publicity”. Well, with some of the publicity he has had over the years, I am not sure I completely agree with that. The point is, we all know of Trump and something about his business.

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Be a sales magnet

magnet dollar

5 ways to be instantly irresistible

I recently saw a poster in a sporting goods store of the three stooges. Larry, Curly and Moe were slovenly dressed, holding their golf clubs and looking comfortably smug in each other’s presence. The title of the poster was…”Play Golf with Your Friends”. After a good chuckle, I was reminded of the truth in this statement. We tend to choose our friends and associates because of our perception of similarities with them.

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The Man With Two Watches Is Never Sure

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Dear Colleague,

The old adage goes like this, “The man with one watch knows what time  it is. The man with two is never sure”, which begs the question…

Do you know what “time” it is?

The challenge with many sales professionals and entrepreneurs is they tend to be so creative and expressive, they loose laser focus of their real objectives. Why do some people tend to be more successful in their sales than others? Why do some sales people thrive when others meander through “challenging markets”? Why will some sales people and entrepreneurs earn major money and market share when others succumb to “corrections”, “adjusting markets” and “market gluts”?

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