Build Compelling Value

Build

Hi,

Prospective buyers need to hear from you the facts of why they must buy now.  Even though the news of the economy and the housing market continue to improve a tiny bit at a time, don’t let your buyers get passed over and miss the opportunities in the market right now.

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How to Sell The News of Housing Starts Spiking Up

TIME-TO-SELL

“The light at the end of the tunnel is not a train.”

Dear Friend,

Yesterday, the NAHB reported a 4.7 percent gain in new home sales.  Read the entire story here for the details.

About a week ago, this graph came out showing a small spike up in housing starts.  Notice the slight up-tick in early 2009.

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How to Get Free Publicity

publicity

Top 10 list of low or no-cost marketing

Marketing and publicity are the driving force behind every viable business. After all, if your potential clients do not know that you exist, how can they become your clients? Multi-billionaire Donald Trump says, ”the only bad publicity is no publicity”. Well, with some of the publicity he has had over the years, I am not sure I completely agree with that. The point is, we all know of Trump and something about his business.

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Be a sales magnet

magnet dollar

5 ways to be instantly irresistible

I recently saw a poster in a sporting goods store of the three stooges. Larry, Curly and Moe were slovenly dressed, holding their golf clubs and looking comfortably smug in each other’s presence. The title of the poster was…”Play Golf with Your Friends”. After a good chuckle, I was reminded of the truth in this statement. We tend to choose our friends and associates because of our perception of similarities with them.

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The Man With Two Watches Is Never Sure

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Dear Colleague,

The old adage goes like this, “The man with one watch knows what time  it is. The man with two is never sure”, which begs the question…

Do you know what “time” it is?

The challenge with many sales professionals and entrepreneurs is they tend to be so creative and expressive, they loose laser focus of their real objectives. Why do some people tend to be more successful in their sales than others? Why do some sales people thrive when others meander through “challenging markets”? Why will some sales people and entrepreneurs earn major money and market share when others succumb to “corrections”, “adjusting markets” and “market gluts”?

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