Hello,
With 23 years as a new home sales counselor, Patrick Lawlor of Highland Homes in San Antonio has seen it all. Check out this two-part interview with Patrick and hear his insights on how to sell business in today’s economy.
Please leave your comments in the box below..
Until our paths cross again, take great care.
Paul
Hey,
As a Builder, Remodelor, Realtor or housing industry professional, can you use blogging to promote your business and make more sales? Take a look at this video as well as the list below…
Top ten reasons a housing industry professional should blog…
1. To express your thoughts or opinions…about your market, your niche, your customers and who should take advantage of your services.
2. To market or promote your business…blogging allows you to overtly promote your company. It also allows you to build value by offering credible information for your customers.
3. To establish yourself as an expert…the more you write about your industry, the more you can be perceived as an expert…people prefer to do business with experts.
4. To help people…the more people that are exposed to your helpful information, the more credibility you build. If you want to be helped, help others.
5. To make money…you can sell your services and products online on your blog. You can offer discounts to readers, referral fees, and incentives to gather leads.
6. To distinguish your company or yourself as unique among your competitors. The features of your blog and the way you present it to the public can make you stand out above the competition.
7. To stay connected to customers, prospects, vendors and your professional network…Blogging allows you to maintain an ongoing personal appearance with regular product updates.
8. To poll your customers…with features like comments and rss feeds, you can get a beat on what your readers are interested in, what they want more of and less of.
9. To stay abreast of the latest trends, technologies and news in your industry...regular blogging calls up on you to do research in your industry. You will also receive suggestions and information from your readers that keeps you up with the industry.
10.To attract a more savvy, influential customer base…it’s true that the internet provides a source of information for savvy buyers. The more savvy the buyer, the more research they do. When you position yourself on the Internet with your highly informative blog, you will have a greater chance to attract a more discriminating, affluent buyer.
There are plenty of other reasons to blog. It can be fun and an outlet for you to be creative and express yourself. You learn along the way and you open yourself up to a whole new world of information and technology.
Let me know your thoughts below about blogging.
Until our paths cross again,
Paul
Hello,
The big question is…Are Social sites useful business tools or are they just a massive waste of time? Here are three quickie strategies to get your ramped up and running for your social media marketing plan.
Happy 4th of July.
Paul Montelongo
Hi,
Twitter is not just a site where you share useless information with other tweeters. It is a valuable resource for housing industry professionals, real estate agents, brokers, new home sales counselors, etc. Understand the value of being connected with a broad network and offer value, value, value to your fellow tweeters.
Check out this video and send me your comments.
By the way, follow me on twitter at www.twitter.com/paulmontelongo and also on Facebook to see examples of how to bring value to your market… http://profile.to/paulmontelongo
Take great care and have a super weekend.
Paul
Ps. Stay tuned for more on social media marketing for housing industry professionals.
Hi,
Prospective buyers need to hear from you the facts of why they must buy now. Even though the news of the economy and the housing market continue to improve a tiny bit at a time, don’t let your buyers get passed over and miss the opportunities in the market right now.
Check out this brief (2:48min) video explanation of HOW to build value for your prospective buyers.
Drop me a comment and also a success story, and feel free to send this blog post around to all of your peers.
Until our paths cross again, take great care.
Paul
www.paulmontelongo.com
Ps. Follow me on Twitter for regular housing industry and consumer confidence updates.
www.twitter.com/paulmontelongo
“The light at the end of the tunnel is not a train.”
Dear Friend,
Yesterday, the NAHB reported a 4.7 percent gain in new home sales. Read the entire story here for the details.
About a week ago, this graph came out showing a small spike up in housing starts. Notice the slight up-tick in early 2009.
Housing starts up in early '09
Question: How do you use the above information to create urgency in your buyers, getting them to decide to buy your product NOW?
Answers:
0. Have the above graph and article printed out and ready for physical presentation before your prospect arrives.
1. Establish immediate rapport and trust (sales 101).
2. Move as quickly as possible to determine WHY they chose now to investigate a new home purchase.
3. Move even quicker to demonstrate that all the indicators seem to point to the fact that the housing market is bottoming out or has bottomed out. Use this phrase, “what that means for you, Ms. Prospect, is…”
4. Complete the phrase by connecting your product with their needs, wants, desires and motivators and make the conversation about them and their benefits for making a decision now.
In my thirty-two years in the industry, I have experienced numerous peaks and valleys. These are the beginnings of a rise up and that means that inventory will be less available, housing prices will go up, values will rise, availability will diminish, and mortgages rates will soon answer the demand with increasing rates.
Bottom line….NOW really is the time for a family to buy a new home. Sell the urgency.
Until our paths cross again, take great care of yourself and your loved ones.
Paul
Ps. Make this blog post an integral part of your upcoming Monday morning sales meeting.
