Hey,

As a Builder, Remodelor, Realtor or housing industry professional, can you use blogging to promote your business and make more sales? Take a look at this video as well as the list below…

Top ten reasons a housing industry professional should blog…

1. To express your thoughts or opinions…about your market, your niche, your customers and who should take advantage of your services.

2. To market or promote your business…blogging allows you to overtly promote your company. It also allows you to build value by offering credible information for your customers.

3. To establish yourself as an expert…the more you write about your industry, the more you can be perceived as an expert…people prefer to do business with experts.

4. To help people…the more people that are exposed to your helpful information, the more credibility you build. If you want to be helped, help others.

5. To make money…you can sell your services and products online on your blog. You can offer discounts to readers, referral fees, and incentives to gather leads.

6. To distinguish your company or yourself as unique among your competitors. The features of your blog and the way you present it to the public can make you stand out above the competition.

7. To stay connected to customers, prospects, vendors and your professional network…Blogging allows you to maintain an ongoing personal appearance with regular product updates.

8. To poll your customers…with features like comments and rss feeds, you can get a beat on what your readers are interested in, what they want more of and less of.

9. To stay abreast of the latest trends, technologies and news in your industry...regular blogging calls up on you to do research in your industry. You will also receive suggestions and information from your readers that keeps you up with the industry.

10.To attract a more savvy, influential customer base…it’s true that the internet provides a source of information for savvy buyers.  The more savvy the buyer, the more research they do.  When you position yourself on the Internet with your highly informative blog, you will have a greater chance to attract a more discriminating, affluent buyer.

There are plenty of other reasons to blog.  It can be fun and an outlet for you to be creative and express yourself.  You learn along the way and you open yourself up to a whole new world of information and technology.

Let me know your thoughts below about blogging.

Until our paths cross again,

Paul

Hello,

If you want to positively impact the perception of your customer, get your sites clean and safe.  I walk this site and point out what is unclean, unsafe and unsightly for a customer.  Take a look and leave your comments below.

Be sure to follow me on Twitter and Facebook for regular housing industry updates to help you make more sales and make more dinero.

Take great care,

Paul

Hello,

Question #4 of the Fab Five is my favorite.  I like it so much that I will frequently ask it right out front.  Why not?  If your personality fits and you want to cut to the chase, then go to this question.

Watch the video and then send in your comments below.

Make it a super weekend of sales.

Take care,
Paul

Hello,

You must be able to know how a prospective client defines success. In other words, how will they know that their needs, wants, desires, wishes, requirements of you are being fulfilled?

The answers you receive to fab question #3 “cement” everything for you during your sales presentation.

Watch the video and then send in your comments below.

Until our paths cross again, take great care,

Paul

Ps. You have got to check out my Sales Mastery Home Study Course. The investment will make you more sales for sure. Go here to see all the details… Sales Mastery Home Study Course.

Hello,

Don’t let price objections stifle your sales presentation.  Ask this quesiton and gather all the information you need to move forward with your sales presention.

Watch this video to help you move your buyer from a price conversation to a value based conversation.

Share this video with your colleagues and also add your comments to this blog below.

Until we cross paths again, take great care.

Paul.

You gotta follow me on Twitter for regular housing industry updates and positive news.

Hello,

Jump start your sales conversation with a question that will open up the flood gates of information.  Ask this question and get them talking about what they want, what they need, what they desire, why they are there to buy, etc.

Check out this video and add your comments at the end.

The rest of the Fab Five questions can be found here on YouTube. Check them out if you wish and send along your comments.

Feel free to share these at your next sales meeting.

Until our paths cross again, take great care.

Paul

Hello,

Of all the essential skills of a professional sales person, this one is the most important if you want to sell more deals. It may sound fundamental, but it is the most overlooked skill of all.

Check out this video and then add your comments to the blog.

The Fab 5 questions can be found here on YouTube. I will post them to this blog in the coming days.

Until our paths cross again, take great care,

Paul

Ps.  A new blog site is about to be launced called PaulMontelongo.com/housingblog….WATCH FOR IT SOON.

Hello,

The secret is out…the Internet is here to stay…(LOL)

There are many, many ways to use the Internet to generate more leads and more sales. However, in order to sell more, you have to understand the real reasons your buyer has visited your website.

Check out this very short video (1:40 min) for my thoughts about understanding Internet buyers. Its segment three in the five part series.  The first two segments are in earlier blog posts (below).  Send your comments and feedback.

Also, check out my Advanced Sales Mastery for Masters of the Housing Industry. This program can be downloaded immediately into your computer. It has been designed for the more experienced housing industry professionals.

Until our paths cross again, take great care of yourself and your loved ones.

Paul Montelongo
www.paulmontelongo.com

Ps. Get a free chapter to my eBook, The Secrets to Selling New Homes in a Down Market, or Any Market for That Matter.

Hello,

With the recent slight increase in traffic, consumer interest and confidence in the housing market,  your sales game now takes on a bit of a different twist.  It is important to know why your prospect has chosen to investigate your product at this point in time.   Getting to know what is going on with their ‘mental real estate’ will help you with your marketing and sales efforts.  Take a look at this short video (4:02) to learn four specific questions you should use to uncover what your prospect is thinking so that you can convert them into a sale.

Please leave your comments, thoughts and experiences at the end of this blog post.

Until our paths cross again, take great care of yourself and your loved ones.

Paul

Ps. The eBook link is http://paulmontelongo.com/sellmorehomes/book.htm

Dear Friend,

Today’s consumer is very savvy.  How do you capture their attention and convert to a sale?

Here is Sales Tips Part II…”Create a Unique Buying Experience”.

Create a Unique Buying Experience

Check it out.  Leave your comments.

Until our paths cross again, take great care of yourself and your loved ones.

Paul

www.paulmontelongo.com