All the news is talking about the economic recovery. What that means for you is…..WATCH THE VIDEO

Leave your comments below.

Until our paths cross again,

Paul

Here’s a recent interview with one of my Elite Coaching Students.  Listen for her insights about sales, connecting with customers and the changes in the housing industry.  Also, leave your comments below.

If you wish to interview for my Elite Coaching Program, send an email to paul@paulmontelongo.com and put in the subject line, “Coach Me, Coach Me Paul”.

Until our paths cross again, take great care.

Paul Montelongo

Hello,

With 23 years as a new home sales counselor, Patrick Lawlor of Highland Homes in San Antonio has seen it all. Check out this two-part interview with Patrick and hear his insights on how to sell business in today’s economy.

Interview Part I (5:38)

Interview Part II (6:00)

Please leave your comments in the box below..

Until our paths cross again, take great care.

Paul

Recently, I interviewed a “real-world” sales counselor from Ottawa, Canada.  Valerie has been selling new homes for ten years and her insights into the business are right on point.  Listen to what she has to say.

If you want to be interviewed, drop me an email to paul@paulmontelongo.com with the subject line, “pick me, pick me”.

Until our paths cross again,

Paul

Hi,

Your prospect is analyzing your product to see if it meets their definition of value.  There are two very specific ways to define the value of a product you are selling.  Take a look at this video for the definition of value and what you can do to be in line with your prospective customer to influence them to see the value of your product.

Leave your comments below…and enjoy my short tribute to Tom Watson.

Take great care,

Paul

Hey,

My email revelation that I have heart trouble shocked hundreds of you…But for the ones who read the entire email, you learned I don’t have any heart trouble whatsoever.  I used this as an analogy to illustrate how you must set yourself up with expert status to weed out of competitive bidding wars.   Check out this video for a full explanation…

Leave your comments below and tell me how you have established expert status.

Healthy as a Kentucky Derby Race Horse,

Paul

Hey,

As a Builder, Remodelor, Realtor or housing industry professional, can you use blogging to promote your business and make more sales? Take a look at this video as well as the list below…

Top ten reasons a housing industry professional should blog…

1. To express your thoughts or opinions…about your market, your niche, your customers and who should take advantage of your services.

2. To market or promote your business…blogging allows you to overtly promote your company. It also allows you to build value by offering credible information for your customers.

3. To establish yourself as an expert…the more you write about your industry, the more you can be perceived as an expert…people prefer to do business with experts.

4. To help people…the more people that are exposed to your helpful information, the more credibility you build. If you want to be helped, help others.

5. To make money…you can sell your services and products online on your blog. You can offer discounts to readers, referral fees, and incentives to gather leads.

6. To distinguish your company or yourself as unique among your competitors. The features of your blog and the way you present it to the public can make you stand out above the competition.

7. To stay connected to customers, prospects, vendors and your professional network…Blogging allows you to maintain an ongoing personal appearance with regular product updates.

8. To poll your customers…with features like comments and rss feeds, you can get a beat on what your readers are interested in, what they want more of and less of.

9. To stay abreast of the latest trends, technologies and news in your industry...regular blogging calls up on you to do research in your industry. You will also receive suggestions and information from your readers that keeps you up with the industry.

10.To attract a more savvy, influential customer base…it’s true that the internet provides a source of information for savvy buyers.  The more savvy the buyer, the more research they do.  When you position yourself on the Internet with your highly informative blog, you will have a greater chance to attract a more discriminating, affluent buyer.

There are plenty of other reasons to blog.  It can be fun and an outlet for you to be creative and express yourself.  You learn along the way and you open yourself up to a whole new world of information and technology.

Let me know your thoughts below about blogging.

Until our paths cross again,

Paul

Hello,

The big question is…Are Social sites useful business tools or are they just a massive waste of time?  Here are three quickie strategies to get your ramped up and running for your social media marketing plan.

Happy 4th of July.

Paul Montelongo

Hello,

If you want to positively impact the perception of your customer, get your sites clean and safe.  I walk this site and point out what is unclean, unsafe and unsightly for a customer.  Take a look and leave your comments below.

Be sure to follow me on Twitter and Facebook for regular housing industry updates to help you make more sales and make more dinero.

Take great care,

Paul

Hi,

This is the question that may make your butt cheeks grip.   Why?  Because it is the question most sales people never ask.  They never ask this because they are chicken****, and they have some crappy thinking about the business of sales.

Check out this video and send along your feedback.

Make it a great week of sales.

Take care,

Paul

Ps. Follow my on Facebook and Twitter. Check out the links on the side bar….over there.