The Contractor’s Private Entrance Door

How to Create Customer’s Partnership

The sign on the side door of my doctor’s office says Private Entrance. You have seen this, I’m sure. It is the door for your physician to come and go in a clandestine manner. Is the doctor the only one allowed through that door? Not usually. Employees, family and special guests are allowed through the door marked Private Entrance.

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Retaining Quality Employees

Hire ’em and keep ’em

“It is so hard to find good help and to keep good people on staff.” This is the most common challenge I hear from contractors around the country. The unemployment rate is at the lowest levels in decades.  As a result, employees and sub-contractors move from one company to the next at gypsy-like pace and contractors remain in a search for quality employees to bring on board. Are their ways to attract quality employees and retain their services for years to come?

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How to Get Free Publicity

Top 10 list of low or no-cost marketing

Marketing and publicity are the driving force behind every viable business. After all, if your potential clients do not know that you exist, how can they become your clients? Multi-billionaire Donald Trump says, ”the only bad publicity is no publicity”. Well, with some of the publicity he has had over the years, I am not sure I completely agree with that. The point is, we all know of Trump and something about his business.

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Be a sales magnet

5 ways to be instantly irresistible

I recently saw a poster in a sporting goods store of the three stooges. Larry, Curly and Moe were slovenly dressed, holding their golf clubs and looking comfortably smug in each other’s presence. The title of the poster was…”Play Golf with Your Friends”. After a good chuckle, I was reminded of the truth in this statement. We tend to choose our friends and associates because of our perception of similarities with them.

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