Are you Branded as a Leader?

In my Get-a-Grip Business Radio show tomorrow, you will find out what branding is really all about.  Watch this short video to get a glimpse into the show.

Also, my co-host, Heather Vale Goss has a special set of questions to ask our guest, Michelle Van Otten about women in business as leaders and influencers.


Here is Michelle’s top 10 list of why you should review your brand.

  1. Your brand is critical for your success in everything you do and build, and in how you show up everywhere you do business.
  2. You have 1/20th of a second (not 7 seconds!) to make your best first impression based on the visual image presented to your market or ideal client.
  3. People buy YOU first before they even think of buying your products or services. The brand of you is the make it or break it difference between success and failure.
  4. You are your company…you are your number one asset and CEO of You, Inc. You are worth investing in!
  5. Your people care about 2 things: the energy you give off and the experience you create for them. Period.
  6. You are the message and the reflection of your mission and the way you communicate the right language matters most to convey value and worth.
  7. You brand needs to be designed and developed to speak to your brand archetype and your client avatar.
  8. Change is crucial for growth…Sometimes we resist and hold on to what isn’t serving our clients or us.
  9. You can learn how to enter a room, a meeting or networking situation and literally light it up with the magnetism and “It Factor” that draws your clients to you.
  10. With increased competition you must learn how to position your brand today!


Tune in Friday May 3 at 2:00pm PDT live from Las Vegas at

Take great care,


9 thoughts on “Are you Branded as a Leader?

  1. Tom Justin says:

    Branding in business is crucial. Who wouldn’t agree with that? However, there seems to be a varied definition depending on the expert discussing it.

    It’s like a cake recipe, (and I can barely boil water) but a cake is not a cake. It varies. You might love lemon cake and I can’t stand it. But I love Chocolate but chocolate gives you hives. So we could say we both love cake, but what kind?

    One expert has a branding recipe, but different from the next expert. Both may agree that it’s important, but each has a different way of doing it. We both love branding. So, what works and for whom, and why?

    Excuse me, I’ve got to go finish my cake now.

  2. Ronald Earl Wilsher says:

    Amen, Mr. Paul M!

    Great list by Michelle.

    As Simon Sinek says, “People don’t buy what you’re selling, they buy why you’re selling it.”

    Love the videos and glad to see you’re settled in Sin City.

    Keep the faith and keep moving forward,

    Signed a fan and fellow traveler in The Republic of Texas

  3. Matt Greener says:

    I often come across people that have the mindset of “oh, I’ll get around to polishing up the branding later”, but it’s important to recognize that ALL people and businesses portray a brand whether they want to or not. I believe that good branding is a commitment, an attitude and intentional way of being that must become habit.

    Looking forward to the show!

  4. Jolene Mainer says:

    I feel there is a bit of a difference in my “It Factor” when the initial meeting occurs via phone vs.. the initial in-person “It Factor.” How can I ‘do better’ with branding myself over a phone conversation, especially in regards to revealing &/or demonstrating that magnetism over the phone? Are there better steps that I can take to “draw them in”, so to speak, without sounding insincere & like “all the other salespeople?” Also, I really believe there’s a big difference in the “trust factors” amongst the different cultural buyers. Being a sales professional in the midst of many different cultural buyers, how can I perfect more of my brand, hence better representing both myself & my company, which has an end result of more sales, to that cultural buyer? Thanks!

  5. Rebekah says:

    I love the unique perspective from Michelle!

    There is so much to say about learning to “Be it, in order to ACHIEVE IT!”
    You cannot motivate achievement with others, if you have not personally established the requirements of achievement in your own life!

    Sow what you want to reap!

    Building a foundation that brings about positive change for “ALL OF US”
    Thank you for sharing the wealth, Paul! Great Job!!

    • Nancy says:

      Congratulations to Jolene, Tania, Rebekah, and Susan B. You’ve won a session with Michelle van Otten! I’m Nancy, Paul’s assistant. Please send your contact info to me at nlsimsupport (at) gmail (dot) com and I will send it on to Michelle. Thank you for your wonderful comments. I look forward to hearing from you. Congrats again!

  6. Patrick Harrington says:

    I THINK i have the “brand” thing down. Now how to make sure the public sees my brand first and most often.
    i wrestle with that.
    Good top ten bullet points.

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