Build Compelling Value

Build

Hi,

Prospective buyers need to hear from you the facts of why they must buy now.  Even though the news of the economy and the housing market continue to improve a tiny bit at a time, don’t let your buyers get passed over and miss the opportunities in the market right now.

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Know Your Customer’s Mental Real Estate

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Hello,

With the recent slight increase in traffic, consumer interest and confidence in the housing market,  your sales game now takes on a bit of a different twist.  It is important to know why your prospect has chosen to investigate your product at this point in time.   Getting to know what is going on with their ‘mental real estate’ will help you with your marketing and sales efforts.  Take a look at this short video (4:02) to learn four specific questions you should use to uncover what your prospect is thinking so that you can convert them into a sale.

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How to Sell The News of Housing Starts Spiking Up

TIME-TO-SELL

“The light at the end of the tunnel is not a train.”

Dear Friend,

Yesterday, the NAHB reported a 4.7 percent gain in new home sales.  Read the entire story here for the details.

About a week ago, this graph came out showing a small spike up in housing starts.  Notice the slight up-tick in early 2009.

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The Contractor’s Private Entrance Door

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How to Create Customer’s Partnership

The sign on the side door of my doctor’s office says Private Entrance. You have seen this, I’m sure. It is the door for your physician to come and go in a clandestine manner. Is the doctor the only one allowed through that door? Not usually. Employees, family and special guests are allowed through the door marked Private Entrance.

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Retaining Quality Employees

employees

Hire ’em and keep ’em

“It is so hard to find good help and to keep good people on staff.” This is the most common challenge I hear from contractors around the country. The unemployment rate is at the lowest levels in decades.  As a result, employees and sub-contractors move from one company to the next at gypsy-like pace and contractors remain in a search for quality employees to bring on board. Are their ways to attract quality employees and retain their services for years to come?

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