Listening Your Way To Sales

active-listening

Hello,

Of all the essential skills of a professional sales person, this one is the most important if you want to sell more deals.  It may sound fundamental, but it is the most overlooked skill of all.

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Build Compelling Value

Build

Hi,

Prospective buyers need to hear from you the facts of why they must buy now.  Even though the news of the economy and the housing market continue to improve a tiny bit at a time, don’t let your buyers get passed over and miss the opportunities in the market right now.

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Know Your Customer’s Mental Real Estate

how-well-do-you-really-know-your-customers

Hello,

With the recent slight increase in traffic, consumer interest and confidence in the housing market,  your sales game now takes on a bit of a different twist.  It is important to know why your prospect has chosen to investigate your product at this point in time.   Getting to know what is going on with their ‘mental real estate’ will help you with your marketing and sales efforts.  Take a look at this short video (4:02) to learn four specific questions you should use to uncover what your prospect is thinking so that you can convert them into a sale.

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How to Sell The News of Housing Starts Spiking Up

TIME-TO-SELL

“The light at the end of the tunnel is not a train.”

Dear Friend,

Yesterday, the NAHB reported a 4.7 percent gain in new home sales.  Read the entire story here for the details.

About a week ago, this graph came out showing a small spike up in housing starts.  Notice the slight up-tick in early 2009.

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How to Get Free Publicity

publicity

Top 10 list of low or no-cost marketing

Marketing and publicity are the driving force behind every viable business. After all, if your potential clients do not know that you exist, how can they become your clients? Multi-billionaire Donald Trump says, ”the only bad publicity is no publicity”. Well, with some of the publicity he has had over the years, I am not sure I completely agree with that. The point is, we all know of Trump and something about his business.

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